SEO and GEO for Ethiopian businesses
Search now has two front doors: Google's results, and the answers ChatGPT, Gemini and Perplexity write. SEO gets your site ranked in the first; Generative Engine Optimisation (GEO) gets your business named and cited in the second. I do both from the code up: pages crawlers can read, structured data, fast loads on mobile data, and content in English and Amharic that answers what your customers ask.
- Technical SEO
- Schema.org structured data
- Core Web Vitals
- llms.txt and AI crawlers
- Amharic content
Fixed in the code, not just listed in a report
Technical SEO audit and fixes
Indexing, sitemaps, robots rules, canonical URLs, redirects, broken links and Core Web Vitals, fixed in the code and on the server.
Structured data
Schema.org markup for your organisation, services, products, people and FAQs, so search engines and AI models read the facts about your business without guessing.
Generative Engine Optimisation
Pages AI assistants can read and quote: prerendered HTML instead of empty JavaScript shells, answer-first content, an llms.txt, and the same facts about your business everywhere it appears.
Amharic and English content
Pages written for what Ethiopians actually search, in both languages. Amharic search has far fewer well-built pages competing for it.
Search Console and Bing setup
Verification, sitemap submission and monitoring in Google Search Console and Bing Webmaster Tools. Bing's index also feeds Microsoft Copilot and is one of the sources behind ChatGPT search.
Work you can check
drogaconsulting.com
Full audit and implementation: meta tags, schema.org structured data, sitemap and robots rules, Core Web Vitals, and GEO so the brand surfaces in ChatGPT, Perplexity and Gemini.
drogaconsulting.comThis website
Every page is prerendered, so crawlers and AI assistants read it without running JavaScript, with JSON-LD for the person, services and FAQs, an Amharic page and a sitemap generated at build time.
The servers too
I run production servers, so speed and uptime fixes go in at the server and CDN, not only in the page.
How an engagement runs
- 1
Audit
Crawl the site the way Google and AI crawlers do, and list what blocks indexing, slows pages or muddles the facts.
- 2
Fix the foundations
Rendering, speed, structured data, sitemaps and canonical URLs, fixed in the code.
- 3
Write for real searches
Pages and FAQs in English and Amharic, built around what your customers ask Google and AI assistants.
- 4
Measure
Track impressions and rankings in Search Console and Bing, check how AI assistants describe you, and adjust.
Search in Ethiopia
- ▹Most searches here happen on phones over mobile data, so light, fast pages decide who stays.
- ▹People search in Amharic and in English, sometimes Amharic typed in Latin letters; pages in both languages catch both.
- ▹Customers increasingly ask AI assistants for recommendations. If your business is not described clearly on the web, those answers name someone else.
- ▹Consistent names, links and facts across your site, Google Business Profile, Telegram, LinkedIn and Facebook help Google and AI models trust them.
Questions about SEO and GEO
What is GEO?
Generative Engine Optimisation is the work of getting your business described accurately and recommended in AI-written answers from ChatGPT, Gemini, Perplexity and Google's AI Overviews. It builds on SEO: AI assistants mostly read the same crawlable pages search engines do.
Is SEO different in Ethiopia?
The basics are the same, but the details differ: most traffic is mobile on slower connections, people search in Amharic and English, and a Google Business Profile, Telegram and Facebook presence matter for local trust.
Can you do SEO in Amharic?
Yes. Amharic is my native language. I write and structure Amharic pages with proper language tags so Google serves them to people searching in Amharic.
How long until results show?
Technical fixes are picked up within days to weeks, once pages are recrawled; rankings for competitive terms take months. Amharic and niche local terms usually move faster, because fewer pages compete for them.
Do you guarantee first place on Google?
No one honestly can. I guarantee the work: a site search engines and AI assistants can read, fast pages, correct structured data, and content written for real searches.
Other things I build
EIMS e-invoicing integration
Register invoices, receipts and credit notes with the Ministry of Revenue's EIMS from your POS, ERP or billing system, with IRN, QR codes and Amharic PDFs.
Learn moreAI chatbots and automation
Assistants that answer customers and staff in Amharic and English, on Telegram or the web, from your own data, plus n8n automations between your tools.
Learn moreWeb and mobile apps
Complete products from database to phone: FastAPI or Go backends, Next.js web apps and offline-first Flutter Android apps, deployed and kept running.
Learn moreLet's talk about your project
Tell me what you need on Telegram, by email or by phone. I reply in English or Amharic.